Here are some of the companies that started applying this trend:
Indochino: an American men’s clothing brand that can custom-made shirts, pants and many other.
Black Lapel: through their website you can send your measurements to have your piece of clothing made to order, they will send you measuring tapes to help you in this. It is also a men and women’s wear.
Tailor Store: offers customized clothing for both men and women.
This new trend which will become the norm in many western markets is promising where customers will get exactly what they want with a lower price too, retailers and luxury brands will no longer have to hold inventory, or have excess in stock for items not sold.
In an article in wired magazine, Mivhelle Tinsley, Intel’s Director of mobility and secure payments, says that “made-to-order can help retailers track inventory, which will stop them from discounting the “Trillion-dollar problem”: over ordering.”, this means many brands will no longer have extra-stock they are willing to dispose for a lower price, in retrospect, if we look where these extra items usually go, more often, to developing countries, they too will be effected from this industry shift.
Personalized tailoring will effect re-sellers in developing countries, where there is a widespread trend of selling clothes purchased by merchants in wholesale at discounted prices because they are previous years collection. On the other hand, its important to highlight the popularity of tailoring among women in the Middle East to tailor through local tailors and seamstresses, this is something that has been done for decades, where some magazines such as Burda have been a source for designs and how-to techniques. Tailoring is not only a resort for those seeking lower prices, actually, those who seek uniqueness and more individualized fashion have always turned to seamstresses to sew their clothes and dresses, especially for modest Hijabi women where they can alter a design according to their specific needs, whether it’s a long sleeve or a non-see through garment.
Brands who are adopting personalized tailoring will attract consumer in middle eastern markets, it will satisfy the needs of customers with high purchase power but still those who don’t fall within this category, which they account for a large segment, will need to find other places to buy from.